Case StudyKontentino

One Ebook.
Five Marketing Channels.

How Kontentino turned a single ebook into 1,000+ qualified leads, a conference differentiator, and a thought leadership asset that still holds up.

European SaaSSocial Media Management1.2M posts/year9+ platforms

~1,000

Qualified leads
generated

~€1

Cost per lead
via PPC

250

Copies printed
for conference

5×

Use cases from
one asset

The Client

Europe's leading social media platform, with a point of view worth sharing.

Kontentino is a leading European social media management platform, helping agencies, brands, and freelancers plan, collaborate, approve, schedule, and publish content across 9+ social platforms.

With over 1.2 million posts scheduled annually and a growing global footprint, Kontentino had established itself as the go-to tool for teams that need streamlined social media workflows powered by AI - without sacrificing brand control.

They had a strong opinion that European social media operates differently from the rest of the world. Nobody was really talking about it. They needed a way to own that conversation.

The Challenge

Three problems. One asset to solve all of them.

Kontentino needed a single deliverable that could do the work of an entire content strategy.

No scalable lead magnet

Their previous lead magnet (a Social Media Activity Report) required deep data pulls from client accounts and significant internal capacity to analyze. It wasn't something they could replicate regularly.

No differentiated content

In a crowded SaaS market, they needed an asset that separated them from competitors. Something that made prospects think of them first when it came to European social media strategy.

No physical marketing asset

When attending industry conferences and events, the team had nothing tangible to hand out that would leave a lasting impression beyond the usual branded swag.

The Solution

A professionally researched ebook with a genuinely differentiated angle.

Kontentino partnered with Entrepedia Studio to create a researched and designed ebook focused on the differences between European and global social media trends. Plenty of data existed, but nobody was actively owning the topic.

Production started in November, when social media trends for the upcoming year were already resonating. This allowed the team to leverage existing reports while building Kontentino's unique angle. Crucially, the design was built print-ready from day one, a decision that would prove critical later.

The final product was a polished, professional-grade ebook ready for immediate deployment as a lead magnet, an event handout, and a long-term thought leadership asset. All from a single production run.

For what it cost us, it delivered extremely well. Even on a direct basis, including the ebook production and everything, it was inline with our standard customer acquisition costs.

Marek Mrazik

CEO, Kontentino

The Results

What started as one deliverable became five distinct wins.

Each outcome built on the last. Most of them weren't part of the original brief.

Digital lead generation

~1,000 qualified email leads via gated PPC campaigns at ~€1 per lead. The specific topic attracted exactly the right audience (European social media professionals), and multiple leads converted directly into paying customers.

Lead nurturing & re-engagement

Distributed to existing newsletter subscribers, the ebook triggered a wave of positive feedback and re-engagement from dormant contacts. High-quality content reactivates leads who already know you but haven't had a reason to engage recently.

Evergreen content asset

Unlike a typical campaign that goes stale after a few weeks, the ebook continued performing for lead generation long after the initial launch. "In the end, we had truly quality content that still holds up."

Conference differentiator

250 copies printed locally in Bratislava for ~€600-700 total. While other exhibitors handed out branded keychains, Kontentino was the only company at the conference with a premium physical takeaway.

Thought leadership positioning

By documenting the differences between European and global social media, Kontentino carved out a unique positioning nobody else in the market was actively owning. This reinforced their brand as the European-first platform.