What Is PLR? Private Label Rights Explained
Updated Nov 6, 2026
Private label rights (PLR) are a licence that lets you take a ready-made digital product, edit it, put your own name and brand on it, and sell it or give it away as your own. Every product in Entrepedia's Master Library comes with private label rights. You keep 100% of what you earn, but you can't pass the rights on: your buyers can use what they buy from you, not rebrand or resell it.
PLR in plain words
A PLR product is content someone else created (an ebook, a course, a checklist, a workbook) that comes with permission to treat it as yours. The creator, called the licensor, grants you the rights in a licence. You, the licensee, can then:
- change the content: rewrite, shorten, expand, merge it with your own material
- change the look: new title, cover, colours, logo
- publish it under your name and claim yourself as the author
- sell it at any price, or give it away for free
What you can't do depends on the licence. PLR licences differ from seller to seller, so always read the one that comes with your product. Entrepedia's is short and public: Private Label License.
PLR compared with other licence types
| Licence | Use it yourself | Edit it | Put your name on it | Sell it | Give it away | Pass resell rights to buyers |
|---|---|---|---|---|---|---|
| Personal use | Yes | No | No | No | No | No |
| Giveaway rights | Yes | No | No | No | Yes | No |
| Resell rights (RR) | Yes | No | No | Yes | Depends on licence | No |
| Master resell rights (MRR) | Yes | Usually no | No | Yes | Depends on licence | Yes |
| Private label rights (PLR) | Yes | Yes | Yes | Yes | Usually yes | Depends on licence |
| Entrepedia PLR | Yes | Yes | Yes | Yes | Yes | No |
The short version: resell and MRR licences let you sell a product as it is. PLR lets you change it and make it your own brand. For a side-by-side breakdown, see PLR vs MRR.
What Entrepedia's PLR licence allows
The licence summary says you may:
- customise, extend, or market the product as it is
- modify and rebrand it with complete freedom
- sell it at any price or share it for free
- combine it with other products, or bundle it into free or paid ebooks, products and bonuses
- use it as a bonus or a lead magnet
- embed it in your web content: websites, blogs, newsletters and email autoresponder courses that you own
- put it into physical products, audio and video creations, workshops, webinars and your own programs
- add it to your membership site
- insert affiliate links, product links or other promotional material
- keep 100% of your sales revenue
You don't have to rebrand before you sell. Selling a product unchanged is allowed, though editing it is how you stand out (see Selling products as-is).
What it doesn't allow
- Passing the rights on. The rights are non-transferable and non-sublicensable. Your customers can buy branded material from you, but they can't rebrand or resell it.
- Selling rights. Resell rights, master resell rights and private label rights can't be sold or transferred. MRR is not an option.
- Recreating the Master Library. You can't transfer the Master Library in its entirety or copy its concept for resale.
- Kindle. The products can't be distributed as Kindle books.
- Selling the licence. The licence itself can't be sold or given away.
- Platforms you don't own. You can use the content on websites and platforms you own. If you stop owning a website, you must stop using the content there.
Full detail: License restrictions.
Your responsibilities
The licence asks you to review the content before you publish it under your name, check it is accurate and current for your audience, and make the edits you need. Breaking the licence terms can lead to legal action, including copyright infringement penalties.
Who grants the licence
The licensor is Infoproduct Systems s.r.o., the company behind Entrepedia. Paying members can issue a signed licence certificate made out to their name from the account menu (Your license). It shows your name and email, a licence ID, the issue date and the full licence text. See How to get your PLR license certificate.
Is PLR legal?
Yes. PLR is a normal copyright licence: the rights holder gives you permission in writing. It's legal as long as you stay inside the licence terms. This article explains the terms in plain words but it isn't legal advice.
Why people use PLR
Creating a good digital product from scratch takes research, writing, design and testing. PLR gives you a finished product to start from, so you can spend your time on your audience and your offer. Because other Master Library members can use the same products, the best results come from adding your own angle: your examples, your method, your brand.
If you joined before 4 November 2026
The licence is the same on every paid plan, including older Lite, Pro, Lifetime, Basic, Monthly and Yearly plans. What differs between older plans is which new products you get, not the rights.