PLR vs MRR: Understanding the Difference
Updated Feb 9, 2026
Many digital product sellers confuse PLR (Private Label Rights) with MRR (Master Resell Rights). Here's a clear breakdown of the differences and what Entrepedia offers.
What is PLR (Private Label Rights)?
PLR gives you the most flexibility with digital content:
- Edit and modify the content however you want
- Rebrand with your name, logo, and business identity
- Claim authorship and sell as your own creation
- Change titles, covers, and internal content
- Bundle with other products
- Use in courses, memberships, and coaching programs
Entrepedia offers PLR - meaning you have full creative control over the products.
What is MRR (Master Resell Rights)?
MRR is more restrictive:
- You can resell the product to customers
- Your customers can also resell it (passing on resell rights)
- You typically cannot edit or modify the content
- The product stays in its original form
- Creates a chain of resellers
Entrepedia does NOT offer MRR - your customers receive personal use rights only.
Key Differences at a Glance
| Feature | PLR (Entrepedia) | MRR |
|---|---|---|
| Edit content | ✅ Yes | ❌ No |
| Add your branding | ✅ Yes | ❌ No |
| Claim as your own | ✅ Yes | ❌ No |
| Resell the product | ✅ Yes | ✅ Yes |
| Pass resell rights to customers | ❌ No | ✅ Yes |
| Use in memberships | ✅ Yes | Sometimes |
Why PLR is Better for Building a Brand
With PLR from Entrepedia:
- Stand out from competitors - Customize products to be unique
- Build brand authority - Products carry your name
- Control your market - Customers can't resell your version
- Higher perceived value - Rebranded products feel exclusive
- Flexible pricing - Set any price you want
What Your Customers Receive
When you sell products from the Master Library:
- ✅ Personal use rights (they can use the content)
- ✅ Learning and implementation rights
- ❌ NO resell rights
- ❌ NO editing rights
- ❌ NO redistribution rights
This protects your business and prevents market saturation.