PLR vs MRR: What's the Difference?
Updated Nov 6, 2026
PLR (private label rights) lets you edit a digital product, put your own name and brand on it, and sell it as your own. MRR (master resell rights) lets you sell a product as it is and pass the resell rights on to your buyers, so they can resell it too, usually without editing or rebranding it. In short: PLR is the right to change a product and make it your brand. MRR is the right to resell it unchanged and let others resell it.
Entrepedia's Master Library comes with PLR, not MRR.
What is PLR (private label rights)?
PLR is a licence to treat someone else's content as your own. You can rewrite it, change the title and cover, add your logo, claim authorship and sell it or give it away. Most PLR licences don't let you pass those rights on to your buyers. Your buyers just use the product.
What is MRR (master resell rights)?
MRR is a licence to resell a product and also sell the right to resell it. You buy a product with MRR, sell it, and your buyers can sell it again, often with the same rights. The product usually has to stay as it is: same title, same author, same content. Some MRR licences also set a minimum price.
And resell rights (RR)?
Plain resell rights sit between the two: you can sell the product as it is, but your buyers get it for their own use only. They can't resell it.
PLR vs MRR vs RR: side by side
| PLR (private label rights) | MRR (master resell rights) | RR (resell rights) | |
|---|---|---|---|
| Edit the content | Yes | Usually no | No |
| Put your name and brand on it | Yes | No | No |
| Claim yourself as the author | Yes | No | No |
| Sell the product | Yes | Yes | Yes |
| Set your own price | Yes | Sometimes limited | Sometimes limited |
| Give it away | Usually yes | Depends on licence | Depends on licence |
| Pass resell rights to your buyers | Depends on licence | Yes | No |
| What your buyers get | Use of the product | Use plus the right to resell | Use of the product |
| How many sellers offer the same thing | Many, but each version can look different | Many identical copies | Many identical copies |
| Best for | Building your own brand and product line | Fast reselling of a ready product | Simple reselling |
Terms vary by seller. A product can even come with both PLR and MRR. Always read the licence that comes with it.
Which is better, PLR or MRR?
It depends on what you want to build.
- Choose PLR if you want products under your own name, a consistent brand, and the freedom to adapt content for your audience. Your buyers can't turn into competitors selling your version.
- Choose MRR if you want to resell a product quickly without editing it, and you're fine with your buyers reselling the same product too. The trade-off: identical copies spread fast, and you compete with your own customers.
What Entrepedia offers
Every Master Library product comes with private label rights. The Private Label License (licensor: Infoproduct Systems s.r.o.) says:
- you may customise, rebrand and sell at any price, or share for free
- you may use the products as bonuses, lead magnets, in memberships, courses, physical products, audio and video
- you keep 100% of your sales revenue
- "Master Resale Rights are not an option."
- "Resell Rights cannot be sold or transferred."
- "Private Label Rights are not for sale."
So with Entrepedia you get the editing and branding freedom of PLR, and your customers get the product for their own use. Also note that Master Library products can't be distributed as Kindle books, and you can't recreate the Master Library itself.
What your customers get when you sell an Entrepedia-based product
| Your customer can | Your customer can't |
|---|---|
| Read, watch, listen and use it | Rebrand it or put their name on it |
| Apply it in their own life or business | Resell it or give it away |
| Print it for their own use | Claim resell, MRR or PLR rights |
To make this clear to buyers, add a short licence notice. See How to stop customers reselling your products.
Common questions
Can I sell Entrepedia products with master resell rights? No. MRR isn't part of the licence, and you can't sell or transfer resell rights.
Can I sell Entrepedia products to other resellers? No. You can sell them to people who use them, not to people who want to resell them.
Can I give Entrepedia products away? Yes, for example as lead magnets or bonuses.
Is PLR or MRR more profitable? Neither licence guarantees sales. What sells is a product that fits a real audience, which is easier when you can edit it.