Creating Bundles & Unique Offers

Stand out from others using the same base content by creating unique bundles and irresistible offers.

Why Bundles Work

Bundles help you:

• Increase perceived value — More content = higher prices
• Differentiate — Your combination is unique
• Solve bigger problems — Address complete topics
• Justify premium pricing — Bundles feel like better deals

Types of Bundles

Topic Bundles

Combine products around a single theme.

Example: "Productivity Mastery Bundle"

• Time Management Ebook
• Productivity Checklist
• Focus & Deep Work Guide
• Daily Planner Template
• Goal Setting Workbook

Format Bundles

Mix different formats on one topic.

Example: "Email Marketing Complete Package"

• Email Marketing Ebook
• Email Marketing Video Course
• Email Templates (Notion)
• Subject Line Swipe File
• Campaign Checklist

Audience Bundles

Curate for a specific audience.

Example: "Solopreneur Starter Kit"

• Side Hustle Guide
• Social Media Templates
• Pricing Strategy Ebook
• Client Management Checklist
• Invoice Template

Transformation Bundles

Guide customers through a journey.

Example: "Launch Your Online Business"

1. Business Idea Validation Guide
2. Branding Fundamentals Ebook
3. Website Setup Checklist
4. Marketing Basics Course
5. First Sale Playbook

How to Create a Bundle

Step 1: Choose Your Theme

• What problem are you solving?
• Who is your target audience?
• What transformation do they want?

Step 2: Select Products

Browse the Master Library and select:

• 3-7 products that fit your theme
• Mix of formats (ebook + checklist + template)
• Complementary content (not repetitive)

Step 3: Rebrand Everything

For each product:

• Add your logo
• Update the cover design
• Customize colors/fonts to match
• Add personal intro/outro

Step 4: Create Bundle Assets

• Design a bundle cover/mockup
• Write a compelling description
• List everything included
• Create a bonus if possible

Step 5: Package It

Options:

• Single ZIP file with all products
• Membership area with organized access
• Dripped delivery over time

Pricing Strategies

Value Stacking

List individual values, then show bundle price:

• Ebook ($27 value)
• Video Course ($47 value)
• Templates ($17 value)
• Checklist ($7 value)
• Total Value: $98
• Bundle Price: $47

Tiered Bundles

Offer multiple levels:

• Starter: 3 products — $27
• Complete: 7 products — $47
• Ultimate: 12 products + bonus — $97

Premium Positioning

Don't compete on price. Add value:

• Personal video intro
• Exclusive bonus content
• Email support
• Community access

Making Your Bundle Unique

Add Original Content

• Write a personal introduction
• Record a welcome video
• Create an exclusive bonus
• Add your case studies/examples

Customize the Experience

• Create a "Start Here" guide
• Design a learning path
• Add action worksheets
• Include implementation checklists

Brand It Heavily

• Consistent visual design
• Your logo on everything
• Custom cover designs
• Matching color scheme

Bundle Ideas by Niche

Business & Marketing

• "Social Media Domination Kit"
• "Email List Building Bundle"
• "Content Creator Toolkit"

Personal Development

• "Morning Routine Mastery"
• "Confidence Building Collection"
• "Habit Transformation Package"

Productivity

• "Work From Home Success Kit"
• "Time Management Toolkit"
• "Focus & Flow Collection"

Finance

• "Budget & Save Bundle"
• "Side Income Starter Pack"
• "Financial Freedom Toolkit"

Delivering Bundles

Simple Delivery

• ZIP file via Gumroad/Payhip
• Google Drive folder link
• Dropbox shared folder

Professional Delivery

• Course platform (Teachable, Thinkific)
• Membership site
• Custom portal