This guide helps your customers replace the habit of opening a colour picker and reacting to what looks nice with a written brief that makes every colour decision deliberate. It walks them through the five inputs the brief needs and how to use it to evaluate any colour option.
What's Inside:
- Brief First: Why choosing colour without a brief produces palette drift.
- Category Scan: How to map dominant colours and what contrast signals.
- Five Inputs: How to write goal, audience, claim, contrast, and territory.
- Candidate Filter: How to evaluate any colour in one sentence.
- Stakeholder Alignment: How to present so decisions are made against criteria.
- One-Page Format: The layout that fits one page for any vendor.

Equip your customers with a guide that turns colour decisions from circular meetings into a structured process with a defensible output.