Most ideas die of politeness. People are kind about an idea you obviously care about, and that kindness feels like proof right up to the day nobody buys. This course replaces the compliments with evidence: problems you can see in your own week, questions that can only be answered with something that already happened, and an ask at the end of every conversation that costs the other person something real.
It works because every step points at a fact instead of a forecast. The order is fixed. Notice a problem, check it against four signs, interview people about their past, ask for a commitment, sort what you heard into what people did and what they said, then name the one assumption that would sink the business and the smallest test that settles it. Nothing here needs funding, a prototype or a market report.
What's Inside:
- 8 short video lessons that run as one arc from a noticed problem to a tested decision.
- A workbook with a chapter per video, the worked examples in full, and space to write your own questions.
- A checklist that walks one round of conversations from the shortlist through the calls to the build, refine or kill decision.
- A prompt pack for drafting interview questions, outreach requests, kill numbers and a second read of your notes with any AI assistant.
- A self-test with answers, plus a short action plan the reader can start this week.
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