An idea has two halves. The thing you build, and the unscalable work you do by hand to start it. This course teaches the second half, from naming a group narrow enough to reach by hand, through cutting the build down to a fortnight, to messaging ten named people and setting up every yes on the spot.
It works because every step is a decision made before any code is written. Who is on fire, what they would refuse to start without, which shape of minimum version answers the one open question, and what the first two weeks of real use actually said. Nothing here needs funding, an audience or a launch.
What's Inside:
- 8 short video lessons that run as one arc from a raw idea to the first paying customer.
- A workbook with a chapter per video, worked examples and space to write your own plan.
- A checklist that walks you through one fourteen-day run, from choosing the buyer to reading the signal.
- A prompt pack for drafting the target sentence, the cut list, the ten messages and the read of the replies.
- A self-test with answers, plus a short action plan the reader can start this week.
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