Selling Internationally: Currencies, Taxes and Translation
Updated Nov 6, 2026
You can sell Master Library products to buyers in any country. The licence has no geographic restrictions, and you can translate and adapt products for new markets. The practical work is in three areas: taking payment in other currencies, handling tax on digital products, and translating well.
Taking payment from other countries
- Stripe and PayPal both take international payments and convert currencies, for an extra fee. Check current fees with our Stripe and PayPal fee calculators.
- Show prices in your buyer's currency if your platform supports it. Round numbers in each currency look more natural.
- Wise and Payoneer can help you receive and hold money in several currencies.
Taxes on digital products
Tax on digital products usually depends on where your buyer lives, not where you are.
- EU and UK: digital products are subject to VAT at the buyer's country rate.
- US: some states tax digital products; rules vary by state.
- Other countries have their own rules for digital sales.
The easiest route is a platform that handles this for you. Gumroad, for example, handles sales tax and VAT on your sales, and Payhip collects and pays EU/UK VAT and US/Canadian sales tax on your behalf. Otherwise, a tax tool or an accountant can help.
This is general information, not tax advice. Talk to a tax professional about your situation.
Translation
Which languages
Pick a language you can support: one you speak, or one where you have buyers, partners or a native-speaking reviewer. A smaller market you understand beats a big one you can't.
How to translate
- Text products: a translation tool such as DeepL or Google Translate for the first draft, then a native speaker to review. See Translating text-based products.
- Video and audio: translated subtitles or an AI voiceover. See Translating videos and audio.
Translate, then localise
- Change examples, names, currencies and measurements to fit the market
- Check that any facts, laws or prices you mention apply there
- Have a native speaker read the final version before you sell it
Marketing in other markets
- Write posts and pages in your buyer's language and use local search terms
- Schedule posts for their time zone
- Know the local holidays and big shopping days
- Use the channels people actually use there (for example WhatsApp groups in many countries)
Pricing for different markets
Prices that feel fair in one country can feel high in another. You can set lower prices or offer discounts for some regions. Keep it simple and explainable.
Legal basics
- Privacy: if you have EU or UK buyers or subscribers, GDPR applies to how you collect and store their data. You'll need a privacy policy, and consent for marketing email.
- Terms and refunds: state your refund policy clearly on your sales page.
- Platform rules: check your platform allows private label products. See Where can I sell PLR products?
Getting started checklist
- A platform that sells in your buyers' countries and handles tax, or a plan for tax
- Stripe and PayPal connected
- Prices set in the currencies you'll show
- One translated product reviewed by a native speaker
- A privacy policy and refund policy in place