Pricing Your Products

One of the most common questions: "How much should I charge?" Here's how to price your digital products effectively.

Can You Set Any Price?

Yes! With PLR, you have complete freedom over pricing:

• No minimum price requirements
• No maximum price caps
• You keep 100% of the profits (minus platform fees)

Pricing Strategies

Strategy 1: Value-Based Pricing

Price based on the outcome or transformation the product provides, not the number of pages or minutes.

Ask yourself:

• What problem does this solve?
• How much would someone pay to solve this problem?
• What's the ROI for the buyer?

Example: A "Sales Email Templates" pack might only be 10 pages, but if it helps someone make $10,000 in sales, pricing at $47-97 is justified.

Strategy 2: Market-Based Pricing

Research what similar products sell for:

• Check Gumroad trending products
• Browse Etsy in your niche
• Look at competitor offerings

Price slightly below, at, or above competitors based on your positioning.

Strategy 3: Tiered Pricing

Offer multiple versions at different prices:

This captures different buyer segments.

Common Price Ranges

Ebooks & Guides

• Short guides (10-30 pages): $7-17
• Medium books (40-70 pages): $17-37
• Comprehensive books (70+ pages): $27-67

Checklists & Templates

• Single template: $5-15
• Template pack: $17-47

Video Courses

• Mini course (1-2 hours): $27-67
• Full course (3+ hours): $97-297

Bundles

• Small bundles (3-5 products): $37-67
• Large bundles (10+ products): $97-197

Lead Magnet Strategy (Free Products)

Consider offering something free to build your email list:

1. Choose a high-value product — Something genuinely useful
2. Give it away free — In exchange for email signup
3. Upsell paid products — To your new subscribers

This builds an audience for future sales.

Testing Your Prices

Start Higher

It's easier to lower prices than raise them. Start at the higher end of your range and adjust based on sales.

A/B Testing

Try different prices:

• Week 1: $37
• Week 2: $47
• Compare conversion rates

Bundle Discounts

"Get all 3 for $67 (save $30)" creates urgency and increases cart value.

Pricing Psychology Tips

1. Use .97 or .99 endings — $47 feels less than $50
2. Show original value — "Value: $197 → Today: $47"
3. Create scarcity — Limited-time pricing
4. Offer guarantees — Reduces purchase hesitation
5. Include bonuses — Increases perceived value

Don't Undervalue Your Products

Common mistake: Pricing too low.

Problems with underpricing:

• Signals low quality
• Attracts bargain hunters (not ideal customers)
• Leaves money on the table
• Hard to raise prices later

Remember: The value isn't in the pages — it's in the solution.

Using the Revenue Calculator (Pro)

Pro members have access to a Revenue Calculator tool that helps you:

• Model different pricing scenarios
• Estimate potential earnings
• Plan your product pricing strategy

Find it in the Tools section of your dashboard.