How to Price Your Digital Products
Updated Nov 6, 2026
You can sell Master Library products at any price, or give them away, and keep all of your sales revenue (minus your platform's fees). There's no right number for every market, so price the result your buyer gets, compare with what they'd pay for other help, and check what you keep after fees with our seller fee calculator.
What the licence allows
- Any price, including free
- Discounts, bundles and bonuses
- You keep 100% of your sales revenue
See What you can do with PLR products.
Five rules for any price
- Price the result, not the page count. Nobody pays more because a guide has 80 pages. They pay for what it helps them do.
- Know the alternative. What would your buyer do without you: figure it out alone, buy a general book, hire someone, or do nothing? Your price should sit sensibly between those.
- Count your own time. If you add support, calls or feedback, a price only works if it still works after you count your hours.
- Start where you can say it out loud. If you'd apologise for the price, either it's too high for a first run or the value isn't clear yet. Usually it's the second.
- Raise it as proof grows. Every real testimonial is a reason to raise the price for new buyers.
These come from the Pricing page in the Product University Toolkit, which has a worksheet and worked examples for client kits, challenges, communities and business packs.
Research the market
- Look at three to five similar products on the platforms your buyers use.
- Note what's included, how it's presented and what reviews complain about.
- Position yours above or below on purpose, for a reason you can explain.
Make a few versions
Tiers let different buyers choose:
| Tier | Example contents |
|---|---|
| Core | The main product |
| Plus | Product + checklist + templates |
| Complete | Everything + a video walkthrough or a live call |
Library bundles and related products make it easy to build the higher tiers.
Know what you keep
Fees take a percentage and often a fixed amount from every sale, so small prices lose more. Use the seller fee calculator to compare platforms, or the Etsy, Stripe, Payhip and PayPal calculators for one platform. Each can also work backwards from the amount you want to keep.
Honest pricing
- Only show a "was" price if you really charged it.
- Only use a deadline if it's real. End the offer when you said you would.
- Offer a guarantee you're happy to honour.
- Bonuses work when they help the buyer use the main product.
Free products
Giving one product away in exchange for an email address is a good way to find buyers for paid ones. See Creating lead magnets.
If you joined before 4 November 2026
Older articles mentioned a Revenue Calculator for Pro members. It's been retired; the seller fee calculator does the job and is free for everyone.