Creating Lead Magnets From Master Library Products

A lead magnet is a free resource you give away in exchange for an email address, so you can build a list of people to sell to later. Your Master Library licence allows this: you can use any product as a lead magnet, rebranded with your name, links and a clear next step.

What makes a good lead magnet

• Solves one small, specific problem your future buyers have right now
• Quick to use: a checklist, a short guide, a template, a prompt pack, a one-week email course
• Points to your paid offer with one clear next step

Full-length books and big courses usually work better as paid products. If a library product is too big, cut one useful piece out of it.

How to set one up

1. Pick the product

Choose something that leads naturally to what you sell. Selling a budgeting course? Give away a one-page budget checklist. Running a fitness challenge? Give away a week-one meal planner.

2. Make it yours

• Open it in the PDF Rebrander: add your logo, name and a clickable link to your offer.
• Give it a cover with the Cover Generator and a preview image with Mockup Studio.
• Add a short "About me" page and one call to action at the end.

3. Build a sign-up page

Use the landing page tool in your email platform, or tools like Systeme.io or Carrd. The page needs:

• A headline that names the result ("Plan a calm week in 10 minutes")
• Three bullets on what's inside
• An email form
• A preview image

4. Deliver it by email

Connect the form to an email platform such as Kit, MailerLite, Brevo or Beehiiv. Send the download link in the first email. Ask for clear consent to email them, as the law in many countries requires.

5. Follow up

A short welcome sequence turns sign-ups into buyers:

1. Deliver the freebie and say who you are
2. A useful tip that builds on it
3. A short story or result from your own work
4. Introduce your paid offer
5. A reminder, with a real reason to act (only use a deadline if it's real)

6. Share it

Put the link in your bio, at the end of your posts, in your email signature and on your website.

What your subscribers can't do

Your licence isn't passed on. People who download your freebie can use it, but can't resell or rebrand it. Give them the finished PDF, not the editable Word file. See Protecting your products from customer resale.

Help with the work

• Product University: Path 1 ends with "Turn One Piece Into a Free Resource", and Path 3 covers "Your Free Resource and 5-Email Welcome Sequence".
• AI Skill Pack: the Spinoffs skill cuts a smaller product from a big one, and the Launch kit skill drafts your emails.
• Done for you: if you're an expert and want a lead magnet built in your voice and brand, see our Studio's lead magnet service.

Related articles

• Building sales funnels
• Using the PDF Rebrander tool
• What you can do with PLR products