Creating Lead Magnets

Lead magnets are free products you give away in exchange for email addresses. They're essential for building an audience.

What is a Lead Magnet?

A lead magnet is a free, valuable resource that:

• Solves a specific problem for your target audience
• Is given in exchange for an email address
• Introduces people to your brand
• Creates potential customers for paid products

Why Use Lead Magnets?

1. Build your email list — Your most valuable asset
2. Establish authority — Show your expertise
3. Create trust — Give value before asking for payment
4. Generate sales — Nurture leads into customers

Best Products for Lead Magnets

Not all products make great lead magnets. Choose:

High-Value, Quick-Win Products

• Checklists — Easy to consume, immediate value
• Short guides — Solve one specific problem
• Templates — Ready-to-use tools
• Prompt packs — Immediately useful for AI users
• Toolstacks — Curated resource lists

Avoid for Lead Magnets

• Full-length ebooks (too long)
• Comprehensive courses (too valuable)
• Products that require setup time

How to Set Up a Lead Magnet

Step 1: Choose Your Product

1. Pick a product relevant to your niche
2. Ensure it's genuinely helpful
3. Something that solves an immediate problem

Step 2: Rebrand It

1. Add your logo
2. Include your website URL
3. Add calls-to-action for your paid products

Step 3: Create a Landing Page

Options:

• Systeme.io — Free landing page builder
• Carrd — Simple, cheap pages
• ConvertKit — Email platform with landing pages
• Your own website

Your landing page should:

• Clearly state what the freebie is
• List benefits (what they'll learn/get)
• Have an email opt-in form
• Deliver the file automatically

Step 4: Set Up Email Delivery

When someone signs up:

1. They receive a confirmation email
2. The lead magnet is delivered (link or attachment)
3. You now have their email for future marketing

Step 5: Promote Your Lead Magnet

• Share on social media
• Add to your bio links
• Mention in content
• Create ads pointing to it

Lead Magnet Examples

Example 1: Checklist Lead Magnet

Niche: Productivity Product: "The Daily Productivity Checklist" Landing page headline: "Get More Done Every Day — Free Checklist" CTA in checklist: "Want the full system? Get my Productivity Masterclass at [link]"

Example 2: Template Lead Magnet

Niche: Social Media Marketing Product: "30 Instagram Post Templates" Landing page headline: "Never Run Out of Content Ideas — 30 Free Templates" CTA in templates: "Ready to master Instagram? Grab my complete Social Media Course at [link]"

Example 3: Guide Lead Magnet

Niche: Finance Product: "Beginner's Budgeting Guide" Landing page headline: "Take Control of Your Money — Free Guide" CTA in guide: "Want to go deeper? My complete Financial Freedom Course is available at [link]"

The Funnel Strategy

1. Lead Magnet (Free) → Capture email
2. Welcome Email → Build relationship
3. Value Emails → Provide tips, build trust
4. Pitch Email → Offer paid product
5. Sales Page → Convert to customer

Best Practices

1. Make it genuinely valuable — Don't hold back the good stuff
2. Solve a specific problem — Focused is better than broad
3. Quick to consume — Respect their time
4. Include clear CTAs — Guide them to your paid offers
5. Brand it well — Make a great first impression