Building Sales Funnels

A sales funnel guides potential customers from discovery to purchase. Here's how to create effective funnels with your digital products.

What is a Sales Funnel?

A funnel is a step-by-step journey that:

1. Attracts potential customers
2. Builds interest and trust
3. Converts them into buyers
4. Maximizes the value of each customer

Simple Funnel Structure

Basic Funnel

Traffic → Landing Page → Opt-in → Email Sequence → Sales Page → Purchase

Example Flow

1. Traffic: Social media post about productivity
2. Landing Page: "Get My Free Productivity Checklist"
3. Opt-in: Visitor enters email
4. Email Sequence: 3-5 emails with valuable tips
5. Sales Page: Pitch your Productivity Masterclass
6. Purchase: Customer buys the course

Funnel Types

Type 1: Lead Magnet Funnel

Goal: Build your email list

Flow:

1. Free valuable content (from Master Library)
2. Email opt-in
3. Deliver lead magnet
4. Nurture with email
5. Eventually pitch paid products

Best for: Building audience, long-term business

Type 2: Tripwire Funnel

Goal: Quick, low-cost sale to create buyers

Flow:

1. Free lead magnet
2. Immediately offer a low-price product ($7-27)
3. Upsell to main product
4. Continue marketing via email

Best for: Converting leads to customers quickly

Type 3: Webinar Funnel

Goal: Sell higher-ticket products

Flow:

1. Free training/webinar (use video courses)
2. Registration collects email
3. Deliver valuable content
4. Pitch premium offer at end
5. Follow up with email

Best for: Courses, memberships, coaching

Type 4: Product Launch Funnel

Goal: Create urgency and excitement

Flow:

1. Pre-launch content (value videos/posts)
2. Build anticipation
3. Launch with limited-time offer
4. Close cart after deadline

Best for: New product releases, seasonal promotions

Building Your First Funnel

Step 1: Choose Your Offer

What paid product will you sell?

• Select from your rebranded products
• Create a bundle for higher value
• Price appropriately

Step 2: Create Your Lead Magnet

Choose something related to your offer:

• If selling a marketing course → free marketing checklist
• If selling productivity ebooks → free daily planner template

Step 3: Build Landing Pages

Use tools like:

• Systeme.io (free option)
• Carrd (simple, affordable)
• Leadpages (more features)
• ClickFunnels (full-featured)

Landing page elements:

• Compelling headline
• Benefits list
• Opt-in form
• Trust elements (testimonials, logos)

Step 4: Set Up Email Automation

Recommended sequence:

• Email 1: Deliver lead magnet, introduce yourself
• Email 2: Provide additional value
• Email 3: Share your story/credibility
• Email 4: Soft pitch to paid product
• Email 5: Direct pitch with urgency

Step 5: Create Your Sales Page

Include:

• Problem/pain point
• Solution (your product)
• Benefits and features
• Social proof (testimonials)
• Pricing and guarantee
• Strong call-to-action

Step 6: Drive Traffic

• Social media posts
• Content marketing
• Paid ads (Meta, Google)
• Collaborations/partnerships

Funnel Tools

All-in-One Platforms

• Systeme.io — Free tier, complete solution
• ClickFunnels — Industry standard, pricier
• Kartra — Full marketing platform

Landing Page Builders

• Carrd — Simple, affordable
• Leadpages — Professional pages
• Unbounce — Advanced features

Email Marketing

• ConvertKit — Creator-focused
• Mailchimp — Free tier available
• ActiveCampaign — Advanced automation

Learning More (Pro Members)

Pro members have access to the Digital Products University which includes detailed guides on:

• Choosing the right funnel type
• Setting up each component
• Writing email sequences
• Creating converting sales pages
• Driving traffic to your funnel

Find it in the Your Toolkit section.