Building a Simple Sales Funnel for Digital Products
Updated Nov 6, 2026
A sales funnel is the path a stranger takes from finding you to buying from you. The simplest one that works is: a free resource, a short welcome email sequence, then a sales page for your paid product. You can build all three from Master Library products.
The basic funnel
Content or post -> Sign-up page -> Free resource -> 3-5 emails -> Sales page -> Purchase
Example: a personal trainer posts about busy-parent workouts, offers a free one-week plan, sends five short emails with tips and her own story, then invites readers to her paid 5-day challenge.
Four common funnel types
Lead magnet funnel
Free resource, then emails, then an offer. Best for building a list over time. See Creating lead magnets.
Low-price first offer
Right after sign-up, offer a small paid product at a low price. Buyers who pay once are more likely to buy again. Keep it genuinely useful, not a teaser.
Live workshop or webinar
People register for a free live session, you teach something useful, then invite them to a paid course, challenge or service. Good for higher-priced offers.
Launch
Share helpful content for a week or two, open your offer for a set period, then close it when you said you would. Good for new products and cohorts.
Build your first funnel in six steps
- Pick the paid offer. One rebranded product, a bundle, or a service with library resources inside.
- Pick the free resource. A smaller, related piece: a checklist from the course, a chapter from the guide.
- Make the sign-up page. Headline with the result, three bullets, a form, a preview image from Mockup Studio.
- Write the emails. Deliver the freebie, give two useful tips, share a short story, then make the offer and send one reminder.
- Write the sales page. The problem, what they get, who it's for, proof (real testimonials only), price, guarantee and one clear button.
- Send people to it. Posts, communities you're active in, your email signature, partners, and ads once the funnel converts.
Tools
| Job | Examples |
|---|---|
| All-in-one funnels | Systeme.io, ClickFunnels, Kajabi |
| Simple pages | Carrd, your website builder |
| Kit, MailerLite, Brevo, ActiveCampaign | |
| Checkout | Your store platform, or Stripe or PayPal payment links |
Check each tool's current plans on its own site, and check its rules on private label products before you sell through it. See Where can I sell PLR products?
Help inside the Master Library
- Product University: Path 3 walks through a free resource, a 5-email welcome sequence and your next offer. The Toolkit pages Write the Page, Email Essentials and Honest Marketing cover sales pages, email and fair claims.
- AI Skill Pack: the Sales copy skill drafts your landing page and product page, and the Launch kit skill drafts launch emails and a month of posts.
Keep it honest
No income claims, no fake countdowns, no invented testimonials. Payment providers like Stripe restrict "get rich quick" offers, and honest pages convert better over time anyway.