What is Answer The Public?

Answer The Public is a search listening and consumer insight tool that visualizes search questions and suggested autocomplete searches in an image called a search cloud. Its unique selling proposition is the ability to tap into a direct source of consumer intents, aggregate actual user searches from engines like Google and Bing, and present them in an easily understandable format.

Key Features

Main Features Overview

• Visual Keyword Research: Uses ‘search clouds’ to display common questions and phrases related to your keyword.

• Data Export: Capability to download the visual data and lists in CSV format.

• Comparisons: Observe how search queries change over time or in different locations.

• Suggestions: Get a plethora of keyword suggestions based on prepositions, comparisons, and alphabeticals connected to your main keyword.

Special Features and Capabilities

• Search Listening Alerts: Receive notifications when there are new relevant search queries to track.

• Unlimited Daily Searches: Pro plan users can perform unlimited searches without restrictions.

• Language and Location-Based Results: Tailored insights for different languages and local markets.

Compatible Platforms and Tools

While primarily used as a standalone web-based application, Answer The Public’s exported CSV files are compatible with a range of data analysis tools and can be integrated into reports and presentations.

Pricing and Plans

Overview of Pricing Structures

Answer The Public offers a tiered pricing structure:

• Individual Plan: Suitable for entrepreneurs, consultants, and small businesses. This plan offers a limited number of searches per day and is designed for one user.

• Pro Plan: Designed for teams that need to integrate diverse business search data for strategic presentations. It offers unlimited searches, but has a limit on the number of users.

• Expert Plan: Best for larger teams focused on tracking and monitoring brand reputation or seeking content inspiration. This plan provides unlimited searches and supports an unlimited number of users.

Each plan includes a free trial period, allowing users to test the services without any financial commitment.

Pros and Cons

Advantages of Using Answer The Public

• Intuitive Visualization: The search cloud makes it easy to understand user search patterns.

• No Learning Curve: Simple interface for beginners.

• Raw Data Insights: Directly observe what your audience is searching for without complex analysis.

Limitations and Considerations

• Limited Deep-Dive Analysis: Not as comprehensive as some other SEO tools for in-depth keyword research and analysis.

• Overwhelming for Certain Users: The sheer volume of visualized data might be daunting without proper guidance.

When to Consider Using an Alternative

If you require detailed keyword competitiveness data, backlink analysis, or integration with a site’s analytics, you might consider other SEO and keyword research tools like SEMrush or Ahrefs.

Recommendations and Who It’s Best For

Answer The Public is recommended for content creators, marketers, and SEO professionals who want to quickly gauge public interest around specific topics, understand audience needs, and brainstorm content ideas. It’s best for those early in the content planning process, seeking direct consumer insights.

Conclusion

Answer The Public stands as a unique tool that dissects the public’s inquiries, making it invaluable for creating content that resonates with your audience. Its direct approach to harnessing live search data simplifies the process of understanding consumer concerns and aids in the initial planning stages of content creation and digital marketing campaigns.