This guide helps your customers stop mismatching content ideas to the wrong format and gives them a 10-second filter they can run on any idea before it ships. It explains what each format is built to do and how matching the job to the surface changes what the algorithm does with the post.
What's Inside:
- Three Jobs: What Reels, carousels, and Stories each do.
- Format-Fit Filter: A 10-second process for picking the right format.
- Reels: The right length and opening for reaching new audiences.
- Carousels: How to structure a carousel that earns a save.
- Stories: How to use Stories without burning reach-building slots.
- Pillar Map: A planning tool for nine posts with variety.

Equip your customers with a guide that makes every content idea find its right surface before it ships. Anyone who has worked hard on a post and watched it stall will recognize the problem this guide solves.