This 3-part podcast series helps your customers understand how content performance connects to real business results using simple, clear analytics concepts. It’s designed for beginners who want to measure content with confidence, avoid common ROI mistakes, and turn content data into smarter decisions that support growth.
What’s Inside:
Clear explanations of what content analytics really mean for revenue.
Simple breakdowns of how experimentation improves content performance.
Practical guidance for connecting content metrics to business outcomes.
Encouragement and clarity for using data without feeling overwhelmed.
What Listeners Will Learn:
What content analytics can and cannot tell you about revenue.
Why testing and experimentation are key to improving ROI.
How to link content performance to leads, sales, and growth.
Which metrics matter most for business decision-making.
How small data-driven changes can lead to stronger results over time.
Offer your customers a practical audio resource that makes content measurement feel clear and manageable, giving them the tools to track performance, improve ROI, and connect content efforts to real business impact step by step.
