This workbook is an essential resource for your customers, guiding them to master customer interviews that reveal valuable insights. With straightforward exercises and strategies, it walks them through the entire process, from preparation to understanding the outcomes.

What's Inside:

• Skill-Building Exercises: Fill-in-the-blank, true/false, multiple-choice, and short answer exercises to enhance interview skills.

• Practical Applications: Case studies, role-playing, and real-world examples to help them apply what they've learned.

• Question Crafting Tips: Advice on creating questions that yield meaningful answers.

• Guided Reflections: Structured reflections to help refine interview techniques.

Offer your customers a clear, hands-on guide that empowers them to conduct customer interviews with confidence, driving real growth and success in their business.