By increasing your engagement with your Facebook posts you will drive more free traffic to your website. In the first of a two part series, we will show you some good ways to raise your engagement levels with your Facebook audience.
1. Get your Posting Times right
If you post your Facebook content at the wrong times then you will severely limit your exposure. You need to know when your audience are the most active and post at these days and times. If you have posted some content on Facebook before you can use Facebook Insights to see which posts had the most views and engagement (likes, shares, comments). Make a not of the day and time that you made these posts.
There has been a lot of research on the best Facebook posting times and this is continuously changing. Rather than provide days and times that may be out of date here, it is better if you search for “best Facebook posting times” on Google or another search engine and look at the most up to date research on this.
2. Create Posts that your Audience wants
OK this is obvious, but are you actually doing this? Most Facebook marketers tend to post the things that they think will be of the most interest to their audience and a lot of the time this doesn’t work well.
Don’t think that you only have to post content related to your niche. Even if you are in a niche where you can post a lot of relevant content then it is good to mix it up sometimes. For example, you can publish a post that coincides with a world event such as “Earth Day” and tell people what you are doing to support this.
The rule of thumb that you need to follow is this – the needs of your audience are more important than your needs. Think about what information would be really useful to your audience such as some interesting facts or statistics.
Another thing you can think about is how you can entertain your audience. What could you post that will make them laugh? Facebook users like to be entertained so find something amusing and post this. If you can relate this to your niche then that is even better.
3. Respond to any Comments fast
If someone leaves a comment on one of your posts then you need to respond to them as quickly as possible. There is an expectation on Facebook that any comment needs a response in a few hours.
Thank your audience for leaving comments. If you are asked a question in the comments then provide a full answer. When other users see that you are responding professionally to comments they will be more inclined to leave them as well.
4. Add a Compelling Call to Action
Make sure that you add a compelling call to action (CTA) to your posts. If you want a user to do something (such as visit a related page on your website) then you need to tell them. I(f you do not add a good CTA then you will not get as much traffic as you could.
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