How is it that some people manage to rally people around their cause or their innovative ideas and others struggle to do so? Why is it sometimes so difficult to convince your audience of the merits of your initiatives? These are many questions we will try to answer in this article.
Three essential conditions are required for you to influence your audience:
1. Be credible!
You must be credible with your audience
2. Be visible!
Even if you are credible, you also need to be visible and constantly seek to increase your circle of influence. If we don't see you, we forget you
3. Be strategic!
You must understand the context, the challenges and the aspirations of your audience in order to offer solutions that have added value for them
In this article we will focus on the importance of credibility.