If you want to maintain and grow your podcast listener base then you need to provide them with fresh content on a consistent basis. But sometimes coming up with new ideas for your next podcast can be a real challenge. You experience the “writer’s block” syndrome and cannot think of anything. Here is what you need to do.
Ask your Listeners what they want next
This is a simple concept that is often overlooked. If you want to know what your listeners want from your next podcasts then ask them. Ask them in your podcasts and on the platforms that you engage on such as your website and social media. When you do this you need to be specific with the question that you ask.
For example if you have a podcast about online marketing you could ask your listeners “what is your biggest problem with traffic generation?” This is much better than just asking “what do you want me to discuss next?”
Find out what Problems your Listeners have
You should know your listeners or target audience very well. What kind of problems do they have? What is stopping them from achieving their goals? What are they fearful of? There are a number of different ways that you can answer these questions and create new podcasts around this.
One of the easiest and most effective methods to find answers and future podcast titles is to use Google. Just type in some relevant keywords and make a note of what comes back. For example for online marketing you might uncover “how can I control my spending with PPC ads?” or “which sales funnel software is the best?”
Amazon Books Keyword Research
Amazon is a great place to find inspiration for future podcasts. Just enter some keywords relevant to your niche and you should see a number of book titles returned. You can get some good ideas from the book titles alone but we recommend that you dig a bit deeper.
Take a look at some of the reviews left by people that purchased the books. Quite often customers will let the author know that they particularly liked the way that they tackled a particular subject. You can then use this as inspiration for your next podcast.
Keep in touch with your Industry
Your listeners are expecting you to be an expert in your chosen niche. It is important that you keep up to date with what is happening in your industry and changes or proposed changes can be great for the content of a podcast.
Use Google Alerts to be notified of new content published in your niche. Join forums related to your niche. Do whatever you can to stay on top of what is happening. If you are in a niche where there is always a lot of change e.g. computing then focus in on a specific area for a month or so.
What have you done before?
You can look back at previous podcasts that you have created or articles that you have written and use this for a new podcast. Let’s say that you created a popular podcast on SEO a few months ago. Well listen to that again and create an SEO Part 2 podcast.
If you have a blog then go back through your blog posts and see if you can rework any of them to create a new podcast. Usually there is always a way to expand on a topic that you have discussed previously.
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